WORK EXPERIENCE I was lucky and honored to have been proposed this year to design the "ENTIERRO DE LA SARDINA" poster by a Madrid association in charge of organizing this event, well known and rooted in Spanish culture and one of the most popular festivals, Old and fun of Madrid. The Madrid City Council, within the Carnival festivities, orders the organization of the work on the last day of these holidays to the association called ALEGRE COFRADÍA DEL ENTIERRO DE LA SARDINA. The party consists of a parade of the people of the brotherhood by the center of Madrid to the rhythm of the Band of Music that accompany them, and finished this one with the burial of the sardine deceased in the more extensive park of Madrid - the House of Field -, accompanied by hundreds of people from all walks of life and ages, the Music band, and the National Police as escort of the entourage. With this in mind, the cofradía association is in charge of preparing everything that involves the celebration: to talk with the different organizations that participate, to hire the music band that accompanies the burial, to decorate the streets through which the parade passes, to commission The decoration of the coffin and the design of the poster, buying candy to distribute among the children, torches to parade at night, etc. Normally, the design of the poster is entrusted to one of the cofrades, since many of them belong to the world of art and the bohemia of Madrid. But this year, to my surprise and pleasure, it has fallen on me, being therefore a true honor. Once the work is finished, I realize that it has been a really fabulous experience, because in addition to being my first work experience, it has been a very pleasant satisfaction to check the joy of my fellow brothers, the surprise for the result so original and Different from the usual posters, and receive their emotional and affectionate congratulations. Therefore, I am happy to present this first work result, which has been fully realized and supervised at this school -Manchester College-, and as a job to contribute to my school curriculum. ORIGIN OF BURIAL OF THE SARDINE Carnival is a pagan festival that goes back to the Middle Ages. Within the Carnival festivities, the Burial of the Sardine is one of its main events and is celebrated on Ash Wednesday, the last day of the holidays. It symbolizes the burial of the vices and sins committed during those days, before the beginning of the religious period of Lent. The beginning of the Burial of the Sardine dates back to the second half of the 18th century. At that time, there was a period of food shortages in the capital of Spain. To try to mitigate part of the hunger of Madrid, King Carlos III ordered a shipment of sardines to Madrid from the north of the country, with such bad luck that, upon opening the cargo, it turned out that the sardines had rotted and It was impossible to eat them. Then, to mock authority, the neighbors organized a parade with music and dancing to bury the smelly fish, which was the beginning of the burial today. Over time, the festive and popular custom of sardine burial has been a source of inspiration for various artists. Among them is Francisco de Goya, one of the best Spanish painters, who in 1815 painted a painting with that motif. THE BURIAL OF THE CURRENT SARDINE The celebration of the funeral, by its disrespectful character towards the authorities, has been prohibited in different times, more still in those that were governed by the military. A few years after the Spanish Civil War, a group of friends from Madrid's Rastro - a kind of second-hand open-air market, similar to the Portobello market in London - set out to recover the tradition of the Burial of the Sardine. The idea arose from a well-known antiquary and painter of the Rastro, who, surrounded by other friends painters, craftsmen, sculptors, potters, guitarists, journalists and friends, founded the Joyful Brotherhood of the Burial of the Sardine in 1960. Among the founding brothers was My grandfather, journalist and close friend of the person who had the idea. Since then, the cofradia has been celebrating the burial annually. Every year, an artist is in charge of decorating the coffin, and another of designing the poster to announce throughout the old Madrid the party. All the cofrades are dressed in the traditional Spanish coat and a top hat topped the head of the city, they walk through the old Madrid all day, accompanied by a band, singing and dancing, eating and drinking in the bars that invite the brothers. In all the bars is hung the poster of the funeral. The parade ends at night, with the brothers carrying torches to illuminate the route, and ends at the park of the Casa de Campo, where a large bonfire is mounted to burn the remains of the sardine, thereby ending the Annual party WORK CHARGE For years, the City Council of Madrid has commissioned the association of the Joyful Brotherhood of the Burial of the Sardine to organize the party, so that it prepares the parade. The poster, commissioned by the cofradía, is designed each year by one of the cofrades, to print it - this year 2017 printed 150 cards - and then be placed throughout the burial route, both in bars and restaurants as in the streets Of the old Madrid. Once the burial is finished, the coffin and the poster of each year are kept in the headquarters of the brotherhood, where they are exposed in a small place of the Rastro so that it can be visited by the tourists, previous permission of the responsible of the brotherhood . PURPOSE OF THE POSTER The parade of the Burial of the Sardine is open to all the world, being able to participate in him the people who wish it. There is not much order in the formation of the caravan, but neither is sought. The music alternates between gay themes - during which the brothers dance to people from the audience - with funeral marches - moments in which the brothers discover their heads as a sign of mourning for the sardine and parade with military step and sore appearance , Even tearful, by the death of the sardine. In any case, it is a totally festive act, and I am very proud to have been able to participate in it with the poster design. Click here to edit.
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June 2017
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